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08.28.2017

Artists’ Alley Private Collection

Artists’ Alley will be the first condo development to give the initial impression that residents and visitors are walking into a contemporary art gallery. From the sleek curved wall that serves as a focal feature in the Lobby Lounge to the artworks themselves, the gallery experience offers a thought-provoking, understated experience. It’s time to unveil some of the artwork that will be found throughout Artists’ Alley.

As mentioned in our previous blog post, Mark Mandelbaum, Chairman of Lanterra Developments; Barry Fenton, President and CEO of Lanterra Developments; and Alessandro Munge, of Studio Munge, travelled to New York and London in search of the right artwork to enhance the livability of the development.

Their first decision was to purchase art as a gift to the condominium. This will be permanently displayed in the lobby and behind the concierge desk. A trip to Taglialatella Galleries in New York led to the perfect painting by award-winning artist, Alex Katz, for the wall behind the concierge desk. This painting, along with the Katharina Grosse abstract mentioned below, is a gift from the developers to be permanently displayed in the common areas in the ground floor.

The artwork that excited the group the most is an original large scale abstract canvas by Katharina Grosse, found at the Gagosian Gallery on 24th Street. Its size and vibrancy make it the perfect choice for the main entry in the lobby of the 39 story tower on Simcoe Street in Artists’ Alley. If Katharina Grosse’s name sounds familiar but you can’t quite place it, you may have seen one of her major works at Pearson International Airport. Next time you’re travelling through Terminal One, keep watch for it.

Grosse’s work entranced the group so much that they left with another piece of her work for Lanterra’s head office entry way.

In London, the group found an Opie at the Opera Gallery on Bond Street. Barry and Mark both already owned Julian Opie artwork of their own, they knew this painting would also make a great addition to the building. It is another gift for permanent display in the ground floor common areas.

In addition, there are plans to add sculptural elements in Artists’ Alley. When you eventually visit, check out the second floor landscaped deck with gazebos land lounge-style seating to what the group decided on. There may also be sculptures in the lobby areas on the ground floor as well.

When Mark Mandelbaum and Barry Fenton decided to infuse Artists’ Alley with art, it became a distinctly personal mission for both. Their love of art influenced the design of the building along each step of the way. Some of the art will be displayed in the sales office so you can get a real sense of how Artists’ Alley will live up to its name.

Register today: http://artistalleycondos.com/register/

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